"Ideas on Demand" by Milind Haridas

"Ideas on Demand" by Milind Haridas is an insightful exploration of creativity and how to unlock its potential in individuals and organizations. Haridas emphasizes the power of creativity as a "long lever" that drives exponential, not just incremental, results. The book introduces readers to practical exercises and techniques that promise to transform one's ability to generate ideas, drawing from the latest neuroscience research on creative brain function and neuroplasticity.

The author argues that creativity is not an innate talent but a skill anyone can develop through systematic practice. Haridas structures the book around removing mental blocks that hinder creative thinking, offering readers a roadmap to overcome these challenges, such as self-doubt and fear of judgment. He stresses that the key to creativity lies in "connecting the dots"—combining different experiences, ideas, and knowledge to produce unique and innovative solutions.

Rich with anecdotes and examples, including stories of renowned inventors like Thomas Edison and Steve Jobs, "Ideas on Demand" is both motivating and practical. The exercises at the end of each chapter are particularly valuable, encouraging readers to put theory into practice.

Overall, this book is an engaging guide for entrepreneurs, leaders, and anyone looking to tap into their creative potential, offering not only inspiration but actionable steps to foster idea generation and innovation.

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*Available at Amazon*

*Link in Story*

*Amazon link* - https://www.amazon.in/dp/0143458647/

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