Design Your Thinking by Pavan Soni is not just a book, it’s a practical manual for every aspiring innovator, entrepreneur, or professional facing complex real world challenges. From the very beginning, Soni dismantles traditional approaches to problem solving and builds a compelling case for why design thinking is the mindset we all need to adopt in a rapidly changing world.
What struck me most was how deeply grounded the book is in the Indian context with examples like Ritesh Agarwal of OYO or Titan’s customer centric retail strategy. These are not Silicon Valley clichés, they’re narratives we can relate to. Soni’s storytelling is both engaging and informative, making otherwise academic concepts like “stage gate failure” or “empathy driven iteration” easy to digest.
The book walks you through the evolution of design thinking, breaking down its principles, mindsets, and toolsets in a structured way. Yet what I appreciated more was the philosophy behind it, the idea that innovation isn’t magic reserved for the gifted but a skill that can be learned and applied by anyone with curiosity and intent.
Soni’s tone is encouraging, not preachy. He repeatedly emphasizes that the heart of innovation lies in empathy, experimentation, and iteration. This is a book that teaches you how to solve problems systematically while staying human in the process.
If you're looking to unlock creativity, drive real impact, or just think differently, Design Your Thinking is a must read. It doesn’t just teach innovation, it inspires it.
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*Available at Amazon*
*Link in Story*
*Amazon link* - https://www.amazon.in/dp/0670094099/
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